Berlin, 24 July 2024
The German AIDS Service Organisation's prevention campaign ICH WEISS WAS ICH TU (IWWIT for short) will be launched for the 2024 Pride season. online with new look and content. The nationwide campaign shows: prevention is diverse, prevention connects.
New look, new logo, same core
With a more dynamic design, a playful, flowing logo and an even more diverse visual language, IWWIT aims to reflect the community.
Jonathan Gregory, Head of IWWIT: "With the new design and logo, we want to reflect the ecstasy, vibrancy and self-determination of gay sexuality. The new logo refers to the solidarity of the queer community, the fluid transition of queer identities and offers a projection surface for individual interpretations."
More content, more knowledge & more queerness
IWWIT is also evolving in terms of content. In addition to information on HIV, sexually transmitted diseases and safer sex, you can now find iwwit.de the new sections "Queer Life", "Gay Sex" and "Gayzine".
"Queer Life" offers reports from the community for the community on topics such as living with HIV, forms of love and relationships, substance use and sexuality in old age. Fetish, cruising, sex toys, porn: sexually explicit articles can be found in the "Gay Sex" section. Gayzine" provides regular updates on topics relating to health, culture and politics.
"We want to provide fun, sex-positive information, create understanding, build bridges, take different perspectives, foster relationships, keep our finger on the pulse of our communities, create a space for exchange and empowerment in solidarity. In short, we as a campaign want to send and receive so that in the end we can all say: I KNOW WHAT I DO!", says Gregory.
IWWIT at Pride Berlin
IWWIT will be represented at this year's CSD Berlin on 27 July with a truck and team in cooperation with Sidekicks Berlin: "Come and join us and pick up your cruising packs, information and lots of love! Let's demonstrate, celebrate and show together: Community is awesome!", emphasises Gregory.
Always more than sex
IWWIT's goal right from the start: gay men should be able and allowed to make informed and confident decisions about their (sex) life.
Yet everything has become more and more diverse in recent years: Where previously only the condom protected against HIV, today there is safer sex 3.0 with PrEP and protection through therapy.
Then there is the diversity of the community. Whether gender or sexual identity, skin colour or body shape: IWWIT opposes exclusion and is there for everyone in the community.
IWWIT is funded by the Federal Centre for Health Education (BZgA). Since 2008, the campaign has been informing its target groups and encouraging communication about sexuality, safer sex and queer life.
Further information:
iwwit.de
